Turning Complexity into Strategic Clarity
I help founders, creatives, and teams bring direction to complexity—through systems thinking, strategic design, and narrative architect.
My Approach
As a strategist, I design frameworks that help ideas move forward with coherence and intention. My work has spanned global sustainability programs, digital transformation for product brands, and operational design for teams ready to grow.
I’ve followed a deliberately nontraditional path—drawn by curiosity for how systems work and how they can be made better. I align with people who value depth, intentionality, and creative problem-solving.
How I Work
Through my personal advisory practice, I guide founders through strategic thinking, system design, and decision-making support—often through focused growth sprints. My work helps create focus, operational traction, and aligned momentum.
For technical implementation and larger-scale projects, I lead Keftek—a digital architecture studio delivering end-to-end solutions.
Build Your OS (Operational System)
Every founder operates within interconnected systems—brand, product, team, and decision-making. Together, we design and refine these critical systems to create foundations for sustainable, high-leverage growth:
- Strategic positioning and narrative design
- Operational architecture and workflow engineering
- AI-powered infrastructure and data systems
- Team structure and talent acquisition
- Executive thought partnership
Guiding Principles
Less, but smarter. I focus on what matters—removing noise and grounding ideas in core principles.
Creative in critical matters. I balance imaginative exploration with sharp, structured thinking.
Kind and collaborative. Openness is key to every system I design—welcoming diverse voices and empowering individual strengths.
Beyond Strategy
I write at The Curiosity Insights, where I explore systems, innovation, and how we build meaningfully. I also work as a photographer—capturing rhythm, story, and space as another lens on clarity and connection.
Based between the Netherlands and Taiwan, I alternate between deep work sprints and slow creative reflection. Everything I do is part of a wider exploration: how we think, work, and live with more intention.
If any of this resonates—get in touch, book an 1 on 1 with me, or connect on Linkedin. And if you're just exploring, feel free to subscribe or follow along.
