Having worked as a freelance designer and business owner (planett) in the past, I understand the feelings of isolation and unease that often come with uncertainty and financial pressure. I know the pain so well, that I want to share what I have learned from my experience and from my innovation management study with creative professionals or small business owners who are looking for opportunity to move their career forward.
In 2021, I had the privilege of working with Alei Verspoor, the owner of PACKBAGS, as my first client for business coaching. Alei and I had previously met in 2015 when she had a project in Taiwan, and we have stayed in touch ever since, discussing business matters from time to time. I appreciate her confidence in me as her coach. Over the course of our one-year partnership, we refined the brand and product strategy, established various internal management systems, and implemented digital marketing tactics. The outcomes were remarkable - PACKBAGS grew tenfold, and is growing steadily.
Since the great success working with PACKBAGS, I have been working with different artists and designers including, Hannah van Luttervelt, Martens & Visser and Satomi Minoshima, to build up their brand and develop sustainable business model for long run.
I wanted to take a moment to give a special shoutout to Yuan, an incredible coach who has had a significant impact on our business approach. She has a deep understanding of social media and how to make the most of it to showcase our talents and follow our passions. Yuan's guidance has been priceless in helping us strike a balance between doing what we love and thriving in our respective fields. If you're searching for a coach who can transform your social media strategy and empower you to succeed, I highly recommend Yuan
Jetske Visser, Martens & Visser
I worked with Yu-An while setting up my company PACKBAGS. She has been invaluable in analysing the potential and setting up frameworks that we are still using today. Yu-An is very driven, motivated and intelligent, has a very analytical mind and a positive personality.
Alei Verspoorowner, PACKBAGS
I'm working with Yuan to establish a foundation for my business as a designer. With passion and an open mind, she understands the balance between creativity and business. If you're looking for a coach who can effectively bridge the gap between creativity and business, I recommend Yuan's services.
Satomi Minoshima, Satomi Minoshima